Description: Fender Guitars teamed up with 20 SCADpro students to help them celebrate the 70th anniversary of the Stratocaster.

The Fender brand has helped shape the music industry and has been present for some of the most iconic music highlights in the last 70 years. Throughout this time, Fender has always celebrated unique and diverse voices from around the globe by allowing musicians to be true to their music and to themselves.

Objective: Develop an experience that doesn’t just celebrate the future of music, but truly embraces longevity and relevancy.

Solution: Catalyst is a series of music festivals that highlight underrepresented voices and leave a lasting impact on the places in which they’re held. Stratosphere, a recording studio of the future that revolutionizes the way that we think about music recording and production through the use of augmented reality, is hosted inside Catalyst venues.